Every ad slot, sold to the highest bidder.

HBDR runs header bidding for websites, apps and CTV. Your inventory goes to every demand partner at once and the best price wins, which helps publishers increase revenue by up to 50%.

50%+revenue increase
500+publishers
1B+impressions a month
yourdomain.com/articleInventory spec · example auction
728×90 · leaderboard 300×250 SOLD $4.86 300×250 native · fluid 320×50 728 90 300 250 320 × 50
300×250 right railabove the fold
  • Bidder 1$2.41
  • Bidder 2$4.86
  • Bidder 3$3.37
  • Bidder 4$1.92
  • Bidder 5$3.05
1 of 5 slots sold · page eCPM $4.86Simulated bids, example data
Integrated Demand Partners

Every partner bids in the same auction.

Each one sees your inventory at the same moment, so no single network sets your price.

  • Verve
  • AppLovin
  • Sovrn
  • Xandr
  • OpenX
  • Index Exchange
  • Magnite
  • Google AdX
  • TripleLift
  • ShareThrough
  • Equativ
  • BidSwitch
  • InMobi
  • Amazon Publisher Services
  • Taboola
  • Dianomi
  • Criteo
  • PubMatic
  • MGID
  • Digital Turbine
  • Liftoff
  • Bidmachine
  • Affinity Global
  • Pubpower
  • AdMile
  • Mobilefuse
  • Bigo Ads
  • Nexxen
  • Freewheel
  • Beachfront
  • Playbuzz
  • Amagi
  • MediaFuse
  • Mintegral
  • Improve Digital
  • Algorix
  • Edge226
  • SportX
  • Unity Technology
  • Perion
  • Optima
  • Seedtag
  • Sun Media
  • TaurusX
  • SilverMob
  • CPMStar
  • LoopMe
  • TopOn
  • Actirise
  • Gadsme
  • Nimbus Ads
  • Pixalate
  • Media.net
  • AdYouLike
  • 33Across
  • Gannett
  • Teads.tv
  • ConnectAd
  • Vistar Media
  • GumGum
  • Nativo Edge
  • E-Planning
  • AdMob
  • AdColony
  • Adform
  • Kevel
  • Underdog Media
Formats

One stack for every screen your audience uses.

Display, video, connected TV and in-app inventory run through the same auction, the same reporting and the same account team.

300 250 medium rectangle · IAB

Display advertising

Website display monetization with smart layouts that maximize revenue while preserving user experience.

  • Smart layouts
  • Viewability optimization
  • Brand safety
Sizes300×250 · 728×90 · 160×600 · 320×50Sold byPrebid header bidding
Learn more
Header bidding

How one impression is sold.

Header bidding asks every partner at once while the page loads. Bids that miss the timeout are dropped, so a slow bidder never holds the page.

0 ms250 500750 1000 timeout Bidder 1$2.41Bidder 2$4.86 winsBidder 3$3.37Bidder 4$1.92Bidder 5no bid in timeBidder 6$3.05
Example data: response times and bids are illustrative.

Everyone bids at once

The page sends one request to every partner in parallel instead of offering the slot to networks one after another.

The highest price wins

Bids go to your ad server together, so the best offer for that impression is the one that serves.

Timeouts protect page speed

A partner that answers too late is skipped for that impression. Readers never wait on a slow bidder.

Header bidding in detail
Why HBDR

What you get that a typical network doesn’t.

Compared with the two usual alternatives: a single ad network, or building and running header bidding in-house.

FeatureHBDRTypical Ad NetworkDIY In-House Setup
Header Bidding Implementation—
Managed Prebid Server——
In-App SDK (Desktop & Mobile)Partial—
Real-Time Analytics Dashboard
Dynamic Floor Pricing——
Custom Video PlayerPartial—
CTV & OTT Support——
24/7 Technical SupportPartial
Dedicated Account Manager——
Revenue Guarantee——
Process

Live in three steps.

Our team does the integration work. You review the proposal and approve the rollout.

Step 1

Discovery call

We analyze your current ad setup, find the revenue you are leaving behind and agree on goals.

  • Current ad stack review
  • Opportunities ranked
  • Revenue goals
Step 2

Customized proposal

A tailored plan with revenue forecasts, ad placement strategy and an implementation roadmap.

  • Revenue projections
  • Placement strategy
  • Timeline
Step 3

Technical implementation

We configure accounts, implement the code and monitor performance after launch.

  • Code implementation
  • Platform configuration
  • Performance monitoring
Company

The company behind the auction.

Founded in 2015 and based in Miami. A team with more than 25 years of combined experience in programmatic advertising.

Ads served through HBDR
1T+
Impressions per month
1B+
Publishers
500+
Revenue increase
50%up to
Founded
2015
Get started

Let's look at your revenue.

Tell us about your inventory. Our team replies within 24 hours.

Office1200 Brickell Ave Ste 1950, Miami, FL 33131

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