HBDR's custom-built, high-performance video player engineered for maximum ad revenue and seamless user experience across all devices.
HBDR's video player is fully custom-built from the ground up — not a white-labeled third-party solution. Every line of code is optimized for both desktop and mobile, supporting instream and outstream video formats for online video (OLV).
The player generates massive RPMs and yield for publishers by delivering high-quality video ads on websites and in apps. With intelligent ad scheduling, viewability optimization, and multi-source header bidding built in, our player turns every video impression into maximum revenue.
From instream to outstream, our player handles every video ad format with ease.
Pre-roll, mid-roll, and post-roll ads delivered within content video. Maximize engagement with ads that play alongside premium publisher content for the highest completion rates and CPMs. Under OpenRTB 2.6, buyers treat a placement as instream only when the content plays sound-on by default or the viewer chose to watch it.
In-article, in-feed, and in-banner video that plays without requiring content video. Unlock video ad revenue on any page, even without native video content. In OpenRTB 2.6 these placements are labelled Accompanying Content, Interstitial or No Content/Standalone, never instream.
The player follows users as they scroll, maintaining viewability and engagement throughout the entire session. Maximize ad completion rates with a player that stays in view.
A responsive player that adapts seamlessly to any screen size with touch-optimized controls. Deliver a native-like video experience on every mobile device.
Every aspect of the HBDR video player is engineered for the highest possible RPMs. From intelligent ad pod scheduling that sequences ads for maximum yield, to viewability optimization that keeps the player in view, our technology ensures no revenue is left on the table.
Enterprise-grade video technology that meets the highest standards.
Minimal page load impact with optimized code that keeps Core Web Vitals in check.
Full compatibility across Chrome, Safari, Firefox, Edge, and all major browsers.
Full support for Accelerated Mobile Pages to reach the mobile-first audience.
Fully customizable player skin and branding to match your site's design.
GDPR/CCPA compliant consent integration built directly into the player.
Detailed video-specific analytics and reporting for every impression and engagement.
Test different ad configurations to find the optimal setup for your audience.
Built-in protection against invalid traffic and ad fraud to safeguard your revenue.
What each one does, and what replaced VPAID.
The XML response a player reads to play an ad. VAST 4 separated the media file from verification and interactive code and added a mezzanine file for server-side insertion; 4.1 added Open Measurement verification, 4.2 added SIMID interactivity, and 4.3 is the latest 4.x release, with a 2024 CTV addendum.
One measurement API for viewability and invalid-traffic checks. The player integrates the IAB Tech Lab OM SDK once, and verification vendors read its signals instead of running their own scripts. Web players use the OM Web Video SDK.
Interactive overlays run in their own layer, separate from the video file, so the publisher's player stays in control of the stream. It works on mobile, in server-side insertion and on OTT devices.
VPAID ran the ad as executable code inside the player, for measurement and interactivity at once. IAB Tech Lab replaced it with OMID for measurement and SIMID for interactivity. Ask demand partners for VAST with OMID verification instead of VPAID wrappers.
Buyers price on the placement label. Instream (plcmt 1) means sound on by default or a clear choice to watch the content. A player between paragraphs that starts when it scrolls into view is Accompanying Content (2); Interstitial is 3; No Content/Standalone is 4. Label each player honestly.
Sources: IAB Tech Lab, VAST (updated 18 July 2024), SIMID (updated 3 January 2024) and Open Measurement SDK (updated 4 November 2025); OpenRTB 2.6 and AdCOM 1.0, Plcmt Subtypes - Video.
HBDR has served ads since 2015 for publishers on the web, in apps and on connected TV.