What HBDR needs from your site, what to prepare before onboarding, who does what, and how the first weeks run. HBDR works with sites from 500,000 monthly pageviews.
Zero setup fees. We invest in your success from day one.
We don't get paid unless your revenue increases. Our success is tied to yours.
Real-time dashboard, detailed reporting, and complete visibility into every impression.
Your own account manager who understands your business and goals.
Month-to-month agreements. Stay because of results, not because of contracts.
The same ad stack used by the largest publishers in the world, available to everyone.
Our onboarding process is designed to be fast and hassle-free. Most publishers are live within 5-7 business days.
That's it — we handle everything else.
| Task | HBDR | You |
|---|---|---|
| Header bidding setup & optimization | — | |
| Demand partner management | — | |
| Ad layout & placement optimization | — | |
| Floor price optimization | — | |
| Page speed monitoring | — | |
| Ad quality & brand safety | — | |
| Revenue reporting & analytics | — | |
| GAM account management | — | |
| Consent management integration | — | |
| Ads.txt & sellers.json management | — | |
| Continue creating great content | — | |
| Approve ad placements on your site | — | |
| Review your revenue dashboard | — |
HBDR works with publishers from 500,000 monthly pageviews, from independent sites to enterprise media companies. Here's what we look for:
Original, regularly updated content that provides value to readers
Generally 500,000+ monthly pageviews (we make exceptions for high-quality niche sites)
Legitimate, organic traffic without bots or invalid activity
Site must comply with Google Ad Manager and AdSense policies
Willingness to maintain a good user experience alongside monetization
Six checks that pay off with any header bidding partner. Each one is quicker to fix before launch than after.
Post ads.txt at the root of your domain, and on subdomains that serve ads. One line per seller account: DIRECT only for accounts you control, RESELLER for accounts a partner controls. Remove lines for partners you no longer use, add OWNERDOMAIN (ads.txt 1.1) with your own business domain, and never geofence the file.
For apps, the same file lives on the developer website named in your Google Play and App Store listings. Google cannot find the file if the listing names no developer website.
EEA, UK and Swiss traffic needs a certified CMP sending TCF v2.3 strings; v2.3 has been mandatory since 28 February 2026. US traffic should carry GPP; the IAB deprecated the US Privacy String in January 2024. California treats Global Privacy Control as an opt-out of sale and sharing.
Record your Core Web Vitals from field data before any change, so you can compare after launch. Reserve each slot's size with CSS min-height and min-width, and keep fluid slots below the fold or fetch them early.
On mobile, the Coalition for Better Ads standard flags pages where ads take up more than 30% of the vertical height of the main content. Every format counts, and each sticky ad counts once.
If any section is aimed at children, flag it so its requests carry the COPPA flag. Under the FTC's amended COPPA Rule (compliance date 22 April 2026), a child's data needs separate parental consent before it goes to ad networks.
Sources: IAB Tech Lab, ads.txt 1.1; Google Ad Manager Help, ads.txt and GPP; Google AdMob Help, app-ads.txt; IAB Europe, TCF v2.3; IAB Tech Lab, USPrivacy; California Privacy Protection Agency; web.dev; Google Publisher Tag, minimize layout shift; Coalition for Better Ads; Federal Register, COPPA Rule.
Nothing upfront. HBDR operates on a revenue-share model. We take a percentage of the incremental revenue we generate — meaning we only make money when you make more money. There are no setup fees and no hidden charges.
No. We prioritize page speed and use lazy loading, asynchronous ad loading, and optimized code to minimize any impact. Most publishers see no change in Core Web Vitals after integration. The three Core Web Vitals are LCP (good within 2.5 s), INP (200 ms or less; it replaced First Input Delay in March 2024) and CLS (0.1 or less). Reserving each ad slot's height in CSS is the main defence against layout shift.
Not necessarily. If you already have one, we integrate directly into it. If you don't, we can set one up for you at no cost as part of our onboarding process.
Absolutely. We work alongside your existing setup and add our demand on top. We never ask you to remove existing revenue sources unless they're actively hurting performance.
We operate on month-to-month agreements with no lock-in contracts. If you're not seeing the results you want, you can part ways at any time. That said, our publisher retention rate is over 95% because we deliver.
Most publishers see measurable improvements within the first 2-4 weeks. Full optimization typically takes 30-60 days as we run tests and tune the setup for your specific audience and content.
You get access to our real-time analytics dashboard with breakdowns by ad unit, geography, device, demand source, and more. We also provide weekly and monthly summary reports.
Yes. We work with publishers globally and have demand partners that cover traffic from virtually every country.
HBDR has served ads since 2015 for publishers on the web, in apps and on connected TV.