GDPR & Cookie Policy

01GDPR Compliance

Legal Basis for Processing

Under the GDPR, we process personal data based on one or more of the following legal bases:

• Consent: Where you have given clear, informed consent for us to process your data for a specific purpose (e.g., marketing communications, non-essential cookies).
• Contractual Necessity: Where processing is necessary to perform our contract with you, such as providing ad monetization services and managing your publisher account.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as fraud prevention, platform security, and service improvement, provided these interests do not override your rights.
• Legal Obligation: Where processing is necessary to comply with applicable laws, regulations, or legal proceedings.

Data Subject Rights

If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights under the GDPR:

• Right of Access: Obtain confirmation of whether we process your personal data and request a copy of it.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data under certain circumstances.
• Right to Restriction: Request that we restrict processing of your data in certain situations.
• Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing.
• Right to Lodge a Complaint: File a complaint with your local data protection supervisory authority.

Data Protection Officer

For all GDPR-related inquiries, data subject access requests, or complaints, please contact our Data Protection Officer at contact@hbdr.com. We will respond to verified requests within 30 days.

International Data Transfers

When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, adequacy decisions, or other lawful transfer mechanisms. Our programmatic advertising partners and demand-side platforms operate globally; data shared during real-time bidding auctions may be processed in various jurisdictions. We contractually require all partners to maintain GDPR-compliant data protection standards.

02Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They serve various functions such as remembering your preferences, analyzing site usage, and enabling personalized advertising. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period).

Types of Cookies We Use

Essential Cookies

Required for basic website functionality, security, and authentication. These cookies cannot be disabled as they are necessary for the site to function properly.

Analytics Cookies

Help us understand how visitors interact with our website by collecting anonymous usage statistics. This data helps us improve our platform and user experience.

Advertising & Targeting Cookies

Used by our advertising partners to build a profile of your interests and deliver relevant ads across websites. As an ad tech platform, these cookies are integral to the programmatic advertising ecosystem.

Functional Cookies

Enable enhanced functionality and personalization, such as remembering your settings, language preferences, and dashboard configurations.

03Cookie Details

04How to Manage Cookies

You can control and manage cookies through several methods:

• Browser Settings: Most browsers allow you to view, manage, and delete cookies through their settings. Consult your browser's help documentation for specific instructions.
• Opt-Out Tools: For advertising cookies, you can use industry opt-out tools such as the Digital Advertising Alliance's opt-out page (optout.aboutads.info) or the Network Advertising Initiative's opt-out page (optout.networkadvertising.org).
• Google Ad Settings: Manage your Google advertising preferences at adssettings.google.com.
• Do Not Track: We honor Do Not Track (DNT) signals sent by your browser.

Please note that disabling certain cookies may affect the functionality of our platform and limit your ability to use some features.

05Contact Our DPO

For any questions about this GDPR & Cookie Policy, to exercise your data rights, or to raise a data protection concern, please contact our Data Protection Officer: