Maximize every impression with unified auctions powered by Prebid.js and server-side bidding. Our header bidding stack drives fierce competition among demand partners to unlock your true revenue potential.
Header bidding revolutionizes programmatic advertising by allowing multiple demand sources to bid on your inventory simultaneously, rather than sequentially through a traditional waterfall. HBDR's implementation leverages Prebid.js — the industry-standard open-source framework — combined with our proprietary server-side bidding infrastructure to ensure every impression is sold at the highest possible price.
Our unified auction engine processes bids from 50+ demand partners in under 100 milliseconds, eliminating latency concerns while creating genuine competition for every ad slot. Publishers using HBDR's header bidding solution see an average CPM uplift of 40-60% compared to traditional waterfall setups.
We deploy a hybrid architecture that combines the transparency of client-side auctions with the speed and scale of server-to-server connections.
Our optimized Prebid.js wrapper runs directly in the browser, enabling full auction transparency. We configure bid adapters for each demand partner, implement smart timeout management, and utilize price granularity settings tailored to your inventory.
Our Prebid Server infrastructure handles high-volume server-to-server connections, dramatically reducing page latency. This enables more demand partners to participate without impacting user experience or Core Web Vitals scores.
Every feature designed to maximize yield and simplify operations.
AI-driven floor prices that adapt in real time to market conditions, bid density, and historical performance to maximize CPMs.
Intelligent ad refresh cycles that maximize viewable impressions without sacrificing user experience or violating demand partner policies.
Bid-level reporting across every demand partner, ad unit, device, and geography with real-time dashboards and automated alerting.
Run controlled experiments on bidder configurations, timeout settings, and floor prices with statistical significance tracking.
Comprehensive blocklists, category filters, and ads.txt/sellers.json management to ensure only quality demand reaches your inventory.
Access 50+ premium SSPs and exchanges including Google AdX, Amazon TAM, Index Exchange, OpenX, and PubMatic from a single integration.
Numbers that speak for themselves.