Publisher Tools

Revenue Calculators

Model your ad revenue across every inventory type. Adjust the sliders to see real-time estimates for display, video, in-app, and CTV/OTT monetization.

Display Ad Revenue Calculator

Estimate your website display ad revenue based on traffic, ad density, fill rate, CPMs, and market factors like geo, device, vertical, and seasonality.

Inputs
Estimated Results
Estimated Monthly Revenue
Adjusted CPM
Page RPM
Effective eCPM
Total Impressions
Filled Impressions
Viewable Impressions
Estimated Annual Revenue
HBDR Uplift Projection
Current Revenue
+35%
With HBDR

Estimates based on industry benchmarks. Actual results may vary.

Header Bidding Uplift Calculator

See how switching from a traditional waterfall to header bidding with HBDR can boost your revenue. Compare side by side.

Inputs
Estimated Results
Current Monthly Revenue
With Header Bidding
Additional Monthly Revenue
Revenue Uplift
New Effective CPM
Current Fill Rate
Projected Fill Rate
Additional Annual Revenue
HBDR Uplift Projection
Current Revenue
+35%
With HBDR

Estimates based on industry benchmarks. Actual results may vary.

Video Player Revenue Calculator

Estimate your video ad revenue across pre-roll, mid-roll, and post-roll placements. Factor in content type, player position, and VAST version.

Inputs
Estimated Results
Estimated Monthly Revenue
Adjusted Video CPM
Revenue per Start
Completed Ad Views
Total Ad Slots
Filled Ads
eCPM per Start
Estimated Annual Revenue
HBDR Uplift Projection
Current Revenue
+35%
With HBDR

Estimates based on industry benchmarks. Actual results may vary.

In-App Ad Revenue Calculator

Project your mobile app ad revenue using DAU, session depth, and ad placement data. Factor in platform, ad format mix, and user engagement.

Inputs
Estimated Results
Estimated Monthly Revenue
Adjusted eCPM
ARPDAU
Daily Revenue
Monthly Impressions
Filled Impressions
Estimated MAU
Estimated Annual Revenue
HBDR Uplift Projection
Current Revenue
+35%
With HBDR

Estimates based on industry benchmarks. Actual results may vary.

CTV & OTT Revenue Estimator

Model your Connected TV and OTT streaming ad revenue. Factor in content genre, programmatic vs direct sales mix, and audience targetability.

Inputs
Estimated Results
Estimated Monthly Revenue
Adjusted CTV CPM
Revenue per Stream
Ad Breaks per Stream
Total Ad Slots
Ads Filled
Est. Ad Load
Ad Minutes per Stream
Direct Premium
Estimated Annual Revenue
HBDR Uplift Projection
Current Revenue
+35%
With HBDR

Estimates based on industry benchmarks. Actual results may vary.

Ready to Go Beyond Estimates?

Get Your Personalized Revenue Audit

These calculators provide useful estimates, but every publisher's setup is unique. Our team will analyze your specific inventory, traffic patterns, and demand stack to show you exactly how much more you could be earning with HBDR.

No commitment required. Results typically delivered within 48 hours.