Publisher Tools

Revenue Calculators

Model your ad revenue across every inventory type. Adjust the sliders to see real-time estimates for display, video, in-app, and CTV/OTT monetization.

Display Ad Revenue Calculator

Estimate your website display ad revenue based on traffic, ad density, fill rate, and CPMs. Perfect for planning and benchmarking.

Inputs
Estimated Results
Estimated Monthly Revenue
Page RPM
Effective eCPM
Total Impressions
Viewable Impressions
Estimated Annual Revenue

Header Bidding Uplift Calculator

See how switching from a traditional waterfall to header bidding with HBDR can boost your revenue. Compare side by side.

Inputs
Estimated Results
Current Monthly Revenue
With Header Bidding
Additional Monthly Revenue
Revenue Uplift
New Effective CPM
Current Fill Rate
Projected Fill Rate
Additional Annual Revenue

Video Player Revenue Calculator

Estimate your video ad revenue across pre-roll, mid-roll, and post-roll placements. Ideal for publishers with video content or considering adding a video player.

Inputs
Estimated Results
Estimated Monthly Revenue
Completed Ad Views
Revenue per Start
Total Ad Slots
Filled Ads
Estimated Annual Revenue

In-App Ad Revenue Calculator

Project your mobile app ad revenue using DAU, session depth, and ad placement data. Works for banners, interstitials, and rewarded video.

Inputs
Estimated Results
Estimated Monthly Revenue
ARPDAU
Daily Revenue
Monthly Impressions
Estimated MAU
Estimated Annual Revenue

CTV & OTT Revenue Estimator

Model your Connected TV and OTT streaming ad revenue. Estimate earnings from AVOD (ad-supported video on demand) content across smart TVs and streaming devices.

Inputs
Estimated Results
Estimated Monthly Revenue
Revenue per Stream
Ad Breaks per Stream
Total Ad Slots
Ads Filled
Est. Ad Load
Ad Minutes per Stream
Estimated Annual Revenue
Ready to Go Beyond Estimates?

Get Your Personalized Revenue Audit

These calculators provide useful estimates, but every publisher's setup is unique. Our team will analyze your specific inventory, traffic patterns, and demand stack to show you exactly how much more you could be earning with HBDR.

No commitment required. Results typically delivered within 48 hours.