HBDR runs header bidding and ad monetization for publishers on the web, in apps and on connected TV, and has since 2015.
HBDR sells publishers' ad inventory through header bidding with 65+ demand sources: buyers bid on an impression in the same auction, and the highest bid that arrives in time wins. HBDR serves more than 1 billion impressions a month and has served more than 1 trillion ads in total.
Our team brings more than 25 years of combined experience in programmatic advertising, and we pair the technology with hands-on ad operations to outperform traditional ad networks, helping our partners increase revenue by up to 50%.
Key milestones that shaped who we are today.
HBDR was founded with a vision to revolutionize ad monetization for digital publishers through advanced header bidding technology.
Reached the milestone of processing over 1 billion monthly ad impressions across our global network of publishers.
Expanded to serve over 500 publishers worldwide, processing more than 1 trillion ads served across all platforms.
The principles that guide everything we do.
Constantly pushing boundaries with cutting-edge ad tech solutions and AI-powered optimization.
Full visibility into performance data, auction mechanics, and revenue attribution for every publisher.
We succeed when our publishers succeed. Every relationship is built on mutual growth and trust.
Relentless focus on delivering measurable results and maximizing revenue for every partner.