Connect to HBDR's parent MCM account in Google Ad Manager 360 and unlock premium AdX demand. Your inventory, tags and reports stay in your own Google Ad Manager network.
HBDR Manage Account (MA) is a Multiple Customer Management (MCM) relationship inside Google Ad Manager 360. Your Google Ad Manager network becomes a child of HBDR's parent network, and that link gives your site access to Google Ad Exchange (AdX) premium programmatic demand through HBDR — demand that is otherwise unavailable to publishers who don't meet Google's direct AdX eligibility requirements.
Manage Account is the MCM delegation type in which the child grants the parent access to its account. In Google's definition, the inventory is managed in the child's account, the parent has access to it except billing information, the child keeps permissions and access to all settings, and all reporting is shown in the child's network. Your ad units, tags and reports stay where they are.
Before you accept any MCM invitation, check two things in it: the delegation type (Manage Account or Manage Inventory), and the revenue share it sets for payments Google routes to the parent. A child can have only one Manage Account parent, so switching partners means ending the current link first.
HBDR is the parent network, yours is the child, and the inventory stays in your account.
HBDR sends a Manage Account invitation from our Google Ad Manager 360 parent network to yours. An admin on your network accepts it inside your own Ad Manager, and Google then reviews the child account.
Once the link is active, Google Ad Exchange competes for your inventory through dynamic allocation. Ad Manager compares the AdX bid with your best eligible line item and your header bidding demand in one unified auction; AdX adds no line items to your network.
Your ad units, tags, reports and settings stay in your network, and you keep admin access to all of them. HBDR works in the account with edit access and no view of your billing information.
Source: Google Ad Manager Help, About Multiple Customer Management and Manage Account (retrieved October 2026).
Access premium Google AdX demand without changing how you run your ads.
Gain access to Google Ad Exchange's premium programmatic demand through HBDR's parent MCM account. AdX bids compete in your Ad Manager's unified auction through dynamic allocation, beside your line items and header bidding demand, so every impression has one more strong buyer.
Under Manage Account the inventory is managed in your own Google Ad Manager network. Your ad units, tags and reports stay where they are, and you keep access to every setting. HBDR works in the account with edit access; Google keeps your billing information out of the parent's view.
Publishers can see a revenue lift of up to 50% once AdX competes for their inventory. AdX fills impressions that your existing partners miss and adds bid pressure to every auction.
Google shows all Manage Account reporting in your own network, so AdX revenue sits beside your other demand sources in your own Ad Manager reports, broken down by ad unit, geography, device, and more.
Because the inventory stays in your network, your pages keep their existing Ad Manager tags (Google: child publishers “use their own Ad Manager tags”), so there is no retagging. The link is made inside Google Ad Manager: HBDR sends the invitation and an admin on your network accepts it.
Every HBDR MA publisher gets a dedicated account manager who monitors AdX performance, handles policy compliance, keeps the HBDR entries in your ads.txt current, and provides monthly performance reviews.
HBDR Manage Account is built for publishers who already run their own Google Ad Manager network and want to keep it: the inventory, tags and reports stay in your account while HBDR works inside it. If you don't qualify for a direct Google Ad Exchange relationship — or if your current AdX partner isn't delivering the results you expect — HBDR MA is the solution.
Manage Account is one of the two delegation types in Google's Multiple Customer Management (MCM) program. The child publisher grants account access to the parent publisher, and the inventory is managed in the child's account. Google gives the parent access to the child account except billing information, the child keeps permissions and access to all settings, and all reporting is shown in the child's network.
Yes, edit access: that is what Manage Account means in Google's definition. HBDR can work on the inventory in your network but cannot see your billing information, and you keep admin access to every setting. If you want a parent with no access to your account, that is Google's other delegation type, Manage Inventory.
Under Manage Account, HBDR works inside your Ad Manager network, and the inventory, tags and reports stay there. Under Manage Inventory, you delegate specific inventory to the parent, which manages it in its own network with no access to yours: your pages carry the parent's tags with your child network code, and reporting shows in the parent's network. A child can have one Manage Account parent and up to 15 Manage Inventory parents, but not the same parent under both types. HBDR's service scope under each is compared on the Manage Inventory page.
Once your site is approved, the MCM invitation is typically sent within 24-48 hours. After an admin on your network accepts it, Google reviews the child account, and AdX demand usually begins flowing within a few days once that review is complete.
HBDR operates on a transparent revenue share model. Contact us for specific terms based on your traffic volume and inventory profile. There are no setup fees and no long-term contracts; sites need 500,000+ monthly pageviews. Under Manage Account, Google can route Ad Exchange earnings to the parent through payment facilitation, so check the share the MCM invitation sets before you accept it.
HBDR has served ads since 2015 for publishers on the web, in apps and on connected TV.