Connect to HBDR's parent MCM account in Google Ad Manager 360 and unlock premium AdX demand — while keeping full control of your own GAM and ad operations.
HBDR Manage Account (MA) is a Multiple Customer Management (MCM) relationship inside Google Ad Manager 360. When you connect to HBDR's parent MCM account, your Google Ad Manager network is linked to our parent network as a child publisher. This connection grants your site access to Google Ad Exchange (AdX) premium programmatic demand through HBDR — demand that is otherwise unavailable to publishers who don't meet Google's direct AdX eligibility requirements.
The key advantage of a Google MA arrangement is that you continue to operate inside your own GAM. You keep your existing ad units, line items, reporting, and trafficking workflows exactly as they are. HBDR's parent MCM simply extends AdX eligibility to your account so high-value exchange demand can compete in your unified auction alongside your other demand partners.
Whether you call it a Google MA, an HBDR MA, or an MCM Manage Account connection — the result is the same: more competition for every impression, higher CPMs, and significantly more revenue, all without giving up control of your ad operations.
A transparent relationship where HBDR provides the AdX connection and you stay in the driver's seat.
HBDR sends an MCM invitation from our Google Ad Manager 360 parent account to your GAM network. You accept the invitation directly inside your own GAM — a simple, one-click approval.
Once the MCM link is active, Google Ad Exchange demand from HBDR's parent account is made available to compete in your ad auctions. AdX line items appear inside your GAM, competing alongside your existing header bidding, direct deals, and other programmatic partners.
You continue to manage your own GAM — your ad units, line item priorities, targeting, reporting, and yield strategy remain entirely under your control. HBDR provides the AdX connection; you run the show.
Access premium Google AdX demand without changing how you run your ads.
Gain access to Google Ad Exchange's premium programmatic demand pool through HBDR's parent MCM account. AdX buyers compete directly in your GAM auction, driving up CPMs across all your inventory.
Unlike other MCM arrangements, a Manage Account connection means you remain the operator of your Google Ad Manager. Your ad stack, your rules, your reporting — nothing changes except more demand.
Publishers typically see a 20-40% revenue increase within the first 30 days of activating HBDR MA. AdX fills impressions that your existing partners miss and raises the floor for every auction.
See all AdX revenue alongside your other demand sources inside your own GAM reports. Full transparency into what HBDR MA is earning you — broken down by ad unit, geography, device, and more.
There's no SDK to install, no code to add to your site, and no tags to change. The MCM connection is established entirely within Google Ad Manager — HBDR handles the setup and you approve it.
Every HBDR MA publisher gets a dedicated account manager who monitors AdX performance, handles policy compliance, manages ads.txt and sellers.json updates, and provides monthly performance reviews.
HBDR Manage Account is built for publishers who already have an ad ops team (or handle their own ad operations) and simply need access to premium AdX demand. If you're comfortable managing your own Google Ad Manager but don't qualify for a direct Google Ad Exchange relationship — or if your current AdX partner isn't delivering the results you expect — HBDR MA is the solution.
In Google Ad Manager's MCM (Multiple Customer Management) program, 'Manage Account' means the parent network (HBDR) provides demand — specifically Google AdX — to the child publisher, but the publisher continues to operate in their own GAM. The publisher manages their own ad units, line items, and yield strategy independently.
No. In a Manage Account arrangement, HBDR does not log into or manage your Google Ad Manager. The MCM link simply enables AdX demand to flow from our parent account into your auction. You maintain full administrative control of your own GAM network.
With Manage Account, you run your own ad operations and HBDR provides AdX access. With Manage Inventory, HBDR takes over the operational management of your ad stack entirely — setting up ad units, optimizing yield, and managing your GAM on your behalf. MA is hands-off for HBDR; MI is full-service from HBDR.
Once your site is approved, the MCM invitation is typically sent within 24-48 hours. After you accept the invitation in your GAM, AdX demand usually begins flowing within a few days once Google completes the policy review.
HBDR operates on a transparent revenue share model. Contact us for specific terms based on your traffic volume and inventory profile. There are no setup fees, no minimums, and no long-term contracts required.
Numbers that speak for themselves.