Privacy Policy

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you register for an account, express interest in obtaining information about us or our products, participate in activities on our platform, or otherwise contact us. This includes:

• Name, email address, and phone number
• Company name and job title
• Billing and payment information
• Website URLs and publisher account details
• Any other information you choose to provide

Usage Data

We automatically collect certain information when you visit, use, or navigate our platform. This includes:

• Device and browser information (IP address, browser type, operating system)
• Log data such as access times, pages viewed, and referring URLs
• Ad performance metrics including impressions, clicks, and revenue data
• Header bidding auction data and bid response information

Cookies & Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect and store information about your interactions with our platform. These technologies help us analyze trends, administer our website, track user movements, and gather demographic information. For detailed information about the cookies we use, please see our GDPR & Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our ad monetization and header bidding services
• To optimize ad delivery, improve bid density, and maximize publisher revenue
• To process transactions, manage billing, and send invoices
• To communicate with you about account updates, service changes, and support requests
• To send marketing and promotional materials (with your consent where required)
• To analyze platform usage, diagnose technical issues, and improve our services
• To detect, prevent, and address fraud, unauthorized access, and security issues
• To comply with legal obligations and enforce our terms of service

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Demand Partners & Ad Exchanges: We share bid request data with demand-side platforms (DSPs), ad exchanges, and advertising networks to facilitate programmatic ad auctions on your behalf.
• Service Providers: We engage third-party vendors who assist us with hosting, analytics, payment processing, customer support, and other operational functions.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, safety, or property.
• With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

4. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security audits and penetration testing
• Access controls and authentication protocols for platform access
• Secure data centers with physical and network-level protections
• Employee training on data protection and security best practices

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to implementing reasonable safeguards.

5. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, subject to legal obligations.
• Restriction: Request that we limit how we use your data.
• Portability: Request a machine-readable copy of your data.
• Objection: Object to processing of your data for certain purposes.
• Opt-Out: Unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

6. Children's Privacy

Our platform and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.