FAQ & Support

HBDR is a global leader in ad monetization and header bidding solutions. We help publishers maximize their advertising revenue through advanced header bidding implementation, Google Ad Exchange (AdX) access, programmatic optimization, display ads, CTV/OTT advertising, in-app ads, and comprehensive yield management services.

We work with publishers of all sizes, from mid-market websites generating 1 million+ monthly pageviews to large enterprise media companies. Our solutions are tailored to web publishers, app developers, CTV/OTT content providers, and digital media companies across all verticals.

HBDR operates on a transparent revenue share model. We take a percentage of the incremental revenue we generate for your properties. There are no setup fees, hidden costs, or minimum commitments. You only pay when we deliver results. Contact our team for specific revenue share details based on your inventory volume.

Most publishers see measurable revenue improvements within the first 2-4 weeks after integration. Our onboarding process typically takes 1-2 weeks, and our optimization algorithms continuously improve performance over the first 60-90 days as they learn your traffic patterns and audience behavior.

Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand sources simultaneously before making ad server calls. This creates a unified auction that drives competition among buyers, resulting in higher CPMs and increased fill rates compared to traditional waterfall setups.

Yes, we support both Prebid.js client-side header bidding and server-side bidding (S2S) through Prebid Server. We recommend a hybrid approach for most publishers, using client-side for latency-sensitive environments and server-side for mobile, video, and high-demand-partner configurations.

Our implementation is optimized for minimal latency impact. We use asynchronous loading, lazy initialization, timeout management, and server-side bidding to ensure ad auctions do not block page rendering. Most publishers see less than 100ms added to their total page load time.

We support all major ad formats including display (standard IAB sizes), native ads, video (instream and outstream), rewarded video, interstitials, rich media, CTV/OTT video ads, and custom high-impact units. Our team will recommend the optimal format mix based on your content and audience.

All publishers receive access to our real-time analytics dashboard, which includes detailed reporting on impressions, CPMs, fill rates, revenue by demand partner, and more. Reports can be filtered by date range, ad unit, device, geography, and other dimensions. We also support automated report delivery via email.

HBDR pays publishers on a Net-60 basis with a minimum payment threshold of $100. Payments are processed via wire transfer or ACH. Detailed payment statements are available in your dashboard, and our finance team is available for any billing inquiries.

Absolutely. HBDR is designed to work alongside your existing ad stack. We integrate with your current Google Ad Manager setup and add our demand sources to your existing configuration. Our goal is to complement and enhance your current monetization strategy, not replace it.

Our onboarding process consists of four phases: Discovery (understanding your current setup and goals), Integration (implementing our header bidding wrapper and connecting demand partners), Optimization (fine-tuning configurations and floor prices), and Growth (ongoing optimization and scaling). Most publishers are fully integrated within 1-2 weeks.

No, HBDR works with your existing Google Ad Manager (GAM) setup. We integrate our header bidding solution alongside your current configuration, adding demand without disrupting your existing ad operations. For MCM publishers, we handle the Google partnership integration seamlessly.

Minimal technical resources are required. Our team handles the majority of the implementation. You will need someone with access to your website's code (to place the header bidding script) and your Google Ad Manager account. For most CMS platforms, integration is as simple as adding a JavaScript snippet.

Yes, we provide the necessary ads.txt entries that need to be added to your domain's ads.txt file. This is required for authorized digital selling and ensures that our demand partners can bid on your inventory. Our team will provide the exact lines and assist with implementation.