Solutions

Google Ad Exchange (AdX)

Access the world's largest programmatic exchange with premium demand, real-time auctions, and CPMs that outperform standard AdSense by 2-3x. HBDR is your gateway to Google AdX.

Premium Exchange

What is Google Ad Exchange?

Google Ad Exchange (AdX) is a premium programmatic marketplace that connects publishers with the world's largest pool of brand advertisers and agency demand. Unlike Google AdSense, which serves as an ad network with fixed pricing, AdX operates as a real-time auction exchange where thousands of buyers compete for every impression — resulting in significantly higher CPMs and fill rates.

Access to Google AdX requires either direct qualification through Google or partnership with a certified Google MCM or reseller partner like HBDR. Through our partnership, publishers of all sizes gain access to AdX's premium demand, advanced reporting, and granular controls that are otherwise only available to the largest media companies.

AdX vs AdSense

Why AdX Outperforms AdSense

The key differences that drive 2-3x higher revenue for publishers.

Google Ad Exchange Advantages

  • Real-time auction with thousands of competing buyers
  • Access to premium brand and agency demand
  • Granular floor pricing and blocking controls
  • Private marketplace (PMP) deal support
  • Preferred deal and programmatic guaranteed capabilities
  • Advanced reporting with buyer-level insights

Google AdSense Limitations

  • Fixed pricing with limited competition
  • Smaller pool of advertisers
  • Limited pricing and blocking controls
  • No private marketplace support
  • No programmatic deal capabilities
  • Basic reporting with limited transparency
HBDR + AdX

Maximize Your AdX Revenue

Our expertise turns AdX access into maximum revenue.

Optimized Configuration

Expert setup of AdX line items, pricing rules, and creative controls tailored to your specific inventory and traffic patterns for maximum yield.

Header Bidding + AdX

Our hybrid setup ensures AdX competes against Prebid demand in a true unified auction, driving the highest possible clearing prices for every impression.

Policy & Compliance

Full ads.txt and sellers.json management, content policy monitoring, and proactive compliance reviews to protect your AdX account standing.

Deal Management

Set up and manage private marketplace deals, preferred deals, and programmatic guaranteed campaigns to capture premium direct-sold revenue through AdX.

Revenue Analytics

Comprehensive AdX performance dashboards with buyer-level insights, price floor analysis, and competitive intelligence to inform optimization strategy.

Dedicated Support

Priority escalation to Google for account reviews, policy questions, and feature access. Our direct relationship with Google ensures faster resolution times.

Our Impact

Delivering Results at Scale

Numbers that speak for themselves.

1T+
Ads Served
And counting every second
50%+
Revenue Increase
Average publisher improvement
1B+
Daily Impressions
Across all platforms
500+
Publishers
Trust us worldwide

Ready to access Google Ad Exchange?

Get AdX Access