At HBDR, trust isn't just a value — it's the foundation of everything we build. We maintain the highest standards of transparency, compliance, and security across all our operations.
HBDR operates in one of the most complex ecosystems in digital advertising. With billions of ad transactions happening daily, trust and compliance aren't optional — they're essential. HBDR is committed to maintaining the highest standards across every aspect of our operations, from how we manage publisher inventory to how we handle user data.
Every publisher in our network maintains an up-to-date ads.txt file listing HBDR as an authorized seller. We proactively monitor and manage ads.txt entries to prevent unauthorized inventory reselling and ensure buyers always know they're purchasing legitimate inventory.
HBDR maintains a complete and transparent sellers.json file, providing buyers with full visibility into who is selling inventory on our platform. Every publisher relationship is documented and verifiable.
For our in-app publishers, we implement and maintain app-ads.txt to authorize legitimate ad sources and prevent mobile ad fraud across our app inventory.
We pass complete supply chain objects in every bid request, giving DSPs and advertisers full transparency into every node in the supply path from publisher to buyer.
We use multiple layers of fraud detection including pre-bid filtering, real-time monitoring, and post-bid analysis to identify and block bot traffic, click fraud, and other forms of invalid traffic.
Real-time creative security scanning that detects and blocks malicious ads, forced redirects, and cryptomining scripts before they reach users.
Automated malvertising protection that scans every creative for quality, security, and compliance violations in real time.
HBDR adheres to TAG's anti-fraud guidelines and participates in industry-wide efforts to combat ad fraud and protect advertiser spend.
Continuous monitoring of traffic patterns across all publisher properties to identify anomalies, suspicious spikes, and potential fraud indicators.
Full compliance with the EU General Data Protection Regulation. We implement proper consent collection, data processing agreements, and user rights management across all European traffic.
Compliance with California Consumer Privacy Act and California Privacy Rights Act, including support for the US Privacy String and Global Privacy Control signals.
Integration with IAB Europe's Transparency and Consent Framework, ensuring proper consent signals are passed through the programmatic supply chain.
We work with leading Consent Management Platforms (OneTrust, Cookiebot, Didomi, etc.) to ensure publishers collect and manage user consent properly.
Support for IAB Tech Lab's Global Privacy Platform, a unified framework for handling privacy signals across multiple jurisdictions.
We follow data minimization principles — we only collect and process data that is necessary for ad delivery and do not build user profiles or sell personal data.
Trustworthy Accountability Group certification across anti-fraud, brand safety, and anti-piracy programs
Active member of the Interactive Advertising Bureau, participating in industry standards development
Compliance with IAB Tech Lab specifications including OpenRTB, ads.txt, sellers.json, and prebid standards
Certified by Google as a trusted partner for publisher monetization through Google Ad Manager and AdX
Active participant in the Prebid.org community, contributing to open-source header bidding standards
Adherence to the Coalition for Better Ads standards, ensuring ad formats meet user experience guidelines
HBDR is a full-service ad technology and ad operations company serving publishers and advertisers across every channel, format, and device.
Client-side and server-side header bidding setup, optimization, and management using Prebid.js and server-to-server integrations
Complete GAM account setup, configuration, yield management, and ongoing ad operations
Open exchange, PMP, PG, and Preferred Deal management across all major SSPs and exchanges
Instream, outstream, and OTT/CTV video monetization with our custom-built high-performance video player
Standard display, rich media, and native ad format optimization for maximum RPMs
Mobile app ad monetization across banner, interstitial, rewarded video, and native formats
Implementation of UID2, LiveRamp, ID5, and other identity solutions for the cookieless future
Malvertising protection, creative scanning, and brand safety controls across all inventory
GDPR/CCPA/GPP compliant consent collection and signal propagation
Real-time revenue dashboard with granular breakdowns by every dimension
Data-driven ad placement and layout testing to maximize revenue without hurting UX
Dynamic and rule-based floor pricing strategies to capture maximum value from every impression