Latest updates from HBDR. Stay informed about our milestones, product launches, and industry recognition.
A major milestone in programmatic advertising as HBDR processes its one trillionth ad impression, demonstrating the scale and reliability of its header bidding platform across 500+ global publishers.
New machine learning capabilities enable real-time bid optimization that automatically adjusts floor prices, demand partner priorities, and auction configurations to maximize publisher revenue by an additional 15-20%.
Opening new offices in London and Berlin to better serve the growing European publisher market, bringing local expertise and GDPR-compliant ad monetization solutions to the region.
Industry recognition for innovation in header bidding technology. HBDR was selected from over 200 nominees for its contributions to advancing programmatic advertising and publisher revenue optimization.
Expanding into connected TV advertising with partnerships across leading streaming platforms, enabling publishers to monetize CTV inventory through HBDR's unified auction technology.
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