For Advertisers

Advertiser Solutions

Buy brand-safe publisher inventory from HBDR's network through Private Marketplace deals, Programmatic Guaranteed campaigns and direct placements.

Inventory access

Access to Publisher Inventory

HBDR has managed monetization for 47,000+ sites across verticals. Advertisers can access this inventory through several buying methods — each designed to deliver performance, transparency, and brand safety.

Deal types

Flexible Deal Structures

Three ways to buy the same publisher inventory, from an invitation-only auction to a campaign trafficked straight into the ad server.

AttributePrivate Marketplace Deals (PMPs)Programmatic Guaranteed (PG)Direct Sales & Direct Placements
How it is boughtInvitation-only auction, ahead of the open exchangeFixed CPM, no auction competitionDirect-sold campaign
DeliveryPriority pricing on premium inventoryGuaranteed impression volume, first look before PMP and open auctionManaged by our ad ops team through the flight
Where you activate itCustom PMP deal ID in your DSPPG deal set up in Google Ad Manager, activated in your DSPTrafficked into the publisher's GAM, no DSP required
01

Private Marketplace Deals (PMPs)

Invitation-only auctions where select advertisers bid on premium inventory before it hits the open exchange

Benefits

  • Access to premium, brand-safe inventory at priority pricing
  • Curated publisher packages by vertical (news, entertainment, sports, tech, finance, etc.)
  • Custom audience targeting using first-party publisher data
  • Full transparency on where your ads run
  • Higher viewability and engagement vs. open exchange

How it works

Work with our team to define your targeting criteria, budget, and preferred publishers. We build a custom PMP deal ID that you activate in your DSP of choice.

02

Programmatic Guaranteed (PG)

Fixed-price, guaranteed impressions bought programmatically — combining the efficiency of programmatic with the certainty of a direct deal

Benefits

  • Guaranteed impression volume at a fixed CPM
  • Premium placements (homepage takeovers, high-impact units, etc.)
  • No auction competition — your creative runs guaranteed
  • Programmatic efficiency with direct-deal certainty
  • First-look access before PMP and open auction

How it works

Agree on CPM, volume, targeting, and flight dates with our team. We set up the PG deal in Google Ad Manager, and you activate it in your DSP. Delivery is guaranteed.

03

Direct Sales & Direct Placements

Traditional direct-sold campaigns placed directly into our publishers' Google Ad Manager (GAM) accounts — no DSP required

Benefits

  • Run campaigns directly in publisher GAM accounts for maximum control
  • Custom ad formats (skins, interstitials, native, rich media, video)
  • Sponsorship and takeover opportunities
  • Direct relationship — no intermediary fees
  • Custom reporting and optimization by our ad ops team

How it works

Share your campaign brief, creative assets, and targeting requirements. Our ad operations team traffics the campaign directly into the publisher's GAM, manages delivery, provides reporting, and optimizes throughout the flight.

Inventory

Our Inventory at a Glance

Brand safety

Brand Safety First

Every layer of our platform is built with brand safety and transparency at its core.

Process

How to Get Started

Step 1

Share Your Brief

Tell us about your campaign goals, target audience, budget, and preferred formats

Step 2

Receive a Proposal

We'll put together a custom media plan with recommended publishers, deal types, and pricing

Step 3

Activate Your Campaign

We set up deal IDs or traffic your creative directly — your campaign is live within days

Step 4

Optimize & Report

Our team monitors performance, provides regular reports, and optimizes for your KPIs

Ready to reach premium audiences?

Contact Our Sales Team