For Advertisers

Advertiser Solutions

Access premium, brand-safe publisher inventory through Private Marketplace deals, Programmatic Guaranteed campaigns, and direct placements across HBDR's publisher network.

Premium Access to Quality Inventory

HBDR manages monetization for thousands of premium publisher sites across verticals. Advertisers can access this inventory through several buying methods — each designed to deliver performance, transparency, and brand safety.

Flexible Deal Structures

Private Marketplace Deals (PMPs)

What it is

Invitation-only auctions where select advertisers bid on premium inventory before it hits the open exchange

Benefits
  • Access to premium, brand-safe inventory at priority pricing
  • Curated publisher packages by vertical (news, entertainment, sports, tech, finance, etc.)
  • Custom audience targeting using first-party publisher data
  • Full transparency on where your ads run
  • Higher viewability and engagement vs. open exchange
How it works

Work with our team to define your targeting criteria, budget, and preferred publishers. We build a custom PMP deal ID that you activate in your DSP of choice.

Programmatic Guaranteed (PG)

What it is

Fixed-price, guaranteed impressions bought programmatically — combining the efficiency of programmatic with the certainty of a direct deal

Benefits
  • Guaranteed impression volume at a fixed CPM
  • Premium placements (homepage takeovers, high-impact units, etc.)
  • No auction competition — your creative runs guaranteed
  • Programmatic efficiency with direct-deal certainty
  • First-look access before PMP and open auction
How it works

Agree on CPM, volume, targeting, and flight dates with our team. We set up the PG deal in Google Ad Manager, and you activate it in your DSP. Delivery is guaranteed.

Direct Sales & Direct Placements

What it is

Traditional direct-sold campaigns placed directly into our publishers' Google Ad Manager (GAM) accounts — no DSP required

Benefits
  • Run campaigns directly in publisher GAM accounts for maximum control
  • Custom ad formats (skins, interstitials, native, rich media, video)
  • Sponsorship and takeover opportunities
  • Direct relationship — no intermediary fees
  • Custom reporting and optimization by our ad ops team
How it works

Share your campaign brief, creative assets, and targeting requirements. Our ad operations team traffics the campaign directly into the publisher's GAM, manages delivery, provides reporting, and optimizes throughout the flight.

Our Inventory at a Glance

Billions of monthly impressions across our publisher network

Display, Video, Native, and Rich Media formats available

Desktop, Mobile, Tablet, CTV, and In-App inventory

Premium verticals: News, Entertainment, Sports, Technology, Finance, Lifestyle, Gaming, Health

Global reach with strong US, UK, EU, LATAM, and APAC coverage

All inventory is ads.txt authorized and sellers.json verified

Brand Safety First

Every layer of our platform is built with brand safety and transparency at its core.

  • All publishers vetted and approved by HBDR's quality team
  • TAG (Trustworthy Accountability Group) certified
  • IAS and DoubleVerify integration for viewability and brand safety
  • Full ads.txt and sellers.json compliance across all publishers
  • Content category and keyword-level blocking available
  • GDPR and CCPA compliant with consent management in place
  • Transparent reporting with placement-level data

How to Get Started

1

Share Your Brief

Tell us about your campaign goals, target audience, budget, and preferred formats

2

Receive a Proposal

We'll put together a custom media plan with recommended publishers, deal types, and pricing

3

Activate Your Campaign

We set up deal IDs or traffic your creative directly — your campaign is live within days

4

Optimize & Report

Our team monitors performance, provides regular reports, and optimizes for your KPIs

Ready to reach premium audiences?

Contact Our Sales Team