Full-stack ad operations by HBDR. Connect to our parent MCM account and let our team manage your entire ad inventory — yield optimization, demand management, and everything in between.
HBDR Manage Inventory is a full-service ad operations engagement built on top of Google's Multiple Customer Management (MCM) program. Unlike our Manage Account offering — where you run your own GAM and we simply provide AdX access — Manage Inventory means HBDR takes over the complete management of your ad inventory inside your Google Ad Manager.
When you connect to HBDR's parent MCM account under a Manage Inventory arrangement, you're granting our team the access needed to operate your ad stack on your behalf. We handle everything: ad unit creation and configuration, header bidding setup, demand partner management, floor pricing, yield optimization, reporting, policy compliance, and ongoing performance tuning. You focus on creating content and growing your audience; we focus on maximizing every dollar your traffic earns.
This is the engagement model for publishers who want to completely hand off ad monetization to a dedicated team with the tools, technology, and expertise to get the best possible results.
You grant HBDR access to manage your GAM inventory, and our team takes it from there.
HBDR sends an MCM invitation from our parent Google Ad Manager 360 account. You accept the invitation inside your GAM, granting HBDR the permissions to manage your ad inventory directly.
Our ad ops team audits your current setup, then builds and optimizes your entire ad stack from scratch — ad units, Prebid configuration, Google AdX, Open Bidding, demand partners, floor pricing, and more.
HBDR's team continuously monitors and optimizes your yield using our proprietary tools and real-time data. You receive transparent reporting and a dedicated account manager for ongoing communication.
Every layer of your ad monetization stack, handled by our expert team using industry-leading tools.
HBDR builds your Google Ad Manager configuration from the ground up. We create optimized ad units, set up line item structures, configure key-value targeting, and implement the ad tags on your site. If you already have a GAM setup, we audit and restructure it for maximum performance.
We select, integrate, and manage a curated stack of demand partners tailored to your traffic profile. This includes Prebid.js header bidding, Google AdX through our MCM parent account, Open Bidding partners, and direct SSP relationships — all continuously optimized for your specific audience and content verticals.
HBDR's yield management team uses our proprietary optimization tools to squeeze maximum revenue from every impression. We run continuous A/B tests on floor prices, bidder configurations, ad layouts, refresh strategies, and timeout settings — making data-driven decisions that compound into significant revenue growth over time.
Full transparency into your ad performance with custom dashboards, monthly strategy reviews, and proactive policy compliance monitoring. HBDR manages your ads.txt, sellers.json, privacy consent (CMP), and all Google policy requirements so you never have to worry about account flags or violations.
Both options connect your GAM to HBDR's parent MCM account, but the level of service is completely different. Here's how to decide which is right for you:
| Manage Account (MA) | Manage Inventory (MI) | |
|---|---|---|
| Who runs GAM? | You (the publisher) | HBDR |
| AdX Access | Yes, via HBDR MCM | Yes, via HBDR MCM |
| Ad unit setup | You handle it | HBDR handles it |
| Header bidding | You configure Prebid | HBDR configures Prebid |
| Yield optimization | You optimize | HBDR optimizes |
| Floor pricing | You set floors | HBDR sets floors (ML-powered) |
| Best for | Publishers with ad ops teams | Publishers who want hands-off monetization |
Proprietary technology and seasoned ad ops professionals working together to maximize your revenue.
HBDR's proprietary analytics dashboard gives our team (and you) real-time visibility into revenue, CPMs, fill rates, and bidder performance across every ad unit, geo, and device.
Our machine learning floor pricing engine analyzes billions of bid signals to set optimal floors per impression, adjusting dynamically for time of day, seasonality, user value, and market conditions.
Automated systems monitor your revenue around the clock. Our team gets instant alerts for fill rate drops, traffic anomalies, demand partner issues, and policy flags — so problems are fixed before you even notice.
HBDR runs continuous multivariate tests on bidder configurations, timeout settings, ad layouts, and refresh strategies — compounding incremental gains into significant long-term revenue growth.
Your dedicated HBDR account manager provides monthly performance reviews, strategic recommendations, and direct communication for any questions or requests. Real people, real responsiveness.
No black boxes. You get full access to your revenue data, see exactly how every demand source performs, and receive clear explanations for every optimization decision HBDR makes on your behalf.
HBDR Manage Inventory is the right choice for publishers who want to completely outsource their ad monetization. If you don't have an in-house ad ops team — or simply don't want to spend time managing demand partners, floor prices, and GAM configurations — this is the engagement model for you.
Numbers that speak for themselves.