Full-stack ad operations by HBDR. Delegate your inventory to our parent MCM network and let our team manage it — yield optimization, demand management, and everything in between.
HBDR Manage Inventory is a full-service ad operations engagement built on Google's Multiple Customer Management (MCM) program. It uses Google's Manage Inventory delegation type: you delegate inventory to HBDR, and HBDR manages it in HBDR's own Google Ad Manager network. Unlike our Manage Account offering, HBDR has no access to your Ad Manager account.
The ad units, orders and line items for your delegated inventory live in HBDR's network. Your pages carry Google Publisher Tags that name HBDR's network plus your child network code, so Google can attribute the revenue to you. Google still requires you to have your own Ad Manager network, so it can identify you and review your account against its policies, but no trafficking or ad serving has to happen there.
From there our team handles everything: ad unit configuration, header bidding setup, demand partner management, floor pricing, yield optimization, reporting, policy compliance, and ongoing performance tuning. You focus on creating content and growing your audience; we focus on maximizing every dollar your traffic earns.
Both connect your network to HBDR's parent network. Google's delegation type decides where the inventory lives and who can see what; HBDR's service scope decides who does the work.
| Responsibility | Manage Account (MA) | Manage Inventory (MI) |
|---|---|---|
| Google's rules | ||
| Where the inventory is managed | In your Ad Manager network | In HBDR's Ad Manager network |
| HBDR's access to your account | Edit access, no billing information | None |
| Tags on your pages | Unchanged | HBDR's tags with your child network code |
| Reporting | In your network | In HBDR's network, by child network code |
| Parents a child can have | One | Up to 15 |
| HBDR's service scope | ||
| AdX access | Yes, via HBDR MCM | Yes, via HBDR MCM |
| Ad unit setup | You handle it | HBDR handles it |
| Header bidding | You configure Prebid | HBDR configures Prebid |
| Yield optimization | You optimize | HBDR optimizes |
| Floor pricing | You set floors | HBDR sets floors (ML-powered) |
| Best for | Publishers with ad ops teams | Publishers who want hands-off monetization |
Source: Google Ad Manager Help, About Multiple Customer Management, About Manage Inventory and Update Google Publisher Tags for MCM Manage Inventory (retrieved October 2026). A child can't have the same parent under both types.
You delegate inventory, update your tags, and our team runs that inventory from HBDR's network.
HBDR sends a Manage Inventory invitation from our parent Google Ad Manager 360 network. You accept it with an email that has admin access to your own Ad Manager network, and Google reviews your account. HBDR gets no access to your account.
Our ad ops team audits your current setup, then builds the delegated inventory in HBDR's network — ad units, Prebid configuration, Google AdX, Open Bidding, demand partners, floor pricing, and more — and your pages switch to tags with your child network code, which Google requires for Manage Inventory.
HBDR's team continuously monitors and optimizes your yield using our proprietary tools and real-time data. Google keeps Manage Inventory reporting in the parent network, so you receive it from us as transparent reporting, with a dedicated account manager for ongoing communication.
Every layer of your ad monetization stack, handled by our expert team using industry-leading tools.
HBDR builds the Google Ad Manager setup for your delegated inventory from the ground up, in our own network: optimized ad units, line item structures and key-value targeting, plus the ad tags for your site. If you already run Google Ad Manager, we audit your current setup first.
We select, integrate, and manage a curated stack of demand partners tailored to your traffic profile. This includes Prebid.js header bidding, Google AdX through our MCM parent account, Open Bidding partners, and direct SSP relationships — all continuously optimized for your specific audience and content verticals.
HBDR's yield management team uses our proprietary optimization tools to squeeze maximum revenue from every impression. We run continuous A/B tests on floor prices, bidder configurations, ad layouts, refresh strategies, and timeout settings — making data-driven decisions that compound into significant revenue growth over time.
Full transparency into your ad performance with custom dashboards, monthly strategy reviews, and proactive policy compliance monitoring. HBDR manages your ads.txt, sellers.json, privacy consent (CMP), and all Google policy requirements so you never have to worry about account flags or violations.
Proprietary technology and seasoned ad ops professionals working together to maximize your revenue.
HBDR's proprietary analytics dashboard gives our team (and you) real-time visibility into revenue, CPMs, fill rates, and bidder performance across every ad unit, geo, and device.
Our machine learning floor pricing engine analyzes billions of bid signals to set optimal floors per impression, adjusting dynamically for time of day, seasonality, user value, and market conditions.
Automated systems monitor your revenue around the clock. Our team gets instant alerts for fill rate drops, traffic anomalies, demand partner issues, and policy flags — so problems are fixed before you even notice.
HBDR runs continuous multivariate tests on bidder configurations, timeout settings, ad layouts, and refresh strategies — compounding incremental gains into significant long-term revenue growth.
Your dedicated HBDR account manager provides monthly performance reviews, strategic recommendations, and direct communication for any questions or requests. Real people, real responsiveness.
No black boxes. You get full access to your revenue data, see exactly how every demand source performs, and receive clear explanations for every optimization decision HBDR makes on your behalf.
HBDR Manage Inventory is the right choice for publishers who want to completely outsource their ad monetization. If you don't have an in-house ad ops team — or simply don't want to spend time managing demand partners, floor prices, and GAM configurations — this is the engagement model for you.
Before you accept any Manage Inventory invitation, give the parent an email with admin access to your Ad Manager network (Google can disapprove a wrong address as a duplicate account), plan the retag of every page that carries the delegated inventory, and agree how you will see reporting, because it lives in the parent's network.
HBDR has served ads since 2015 for publishers on the web, in apps and on connected TV.