Introducing HBDR Server-Side Bidding 2.0
Today, we're thrilled to announce the launch of our next-generation server-side bidding platform.
What's New
Ultra-Low Latency Auctions: Our new infrastructure processes bid requests in under 50ms, a 60% improvement over our previous platform.
Expanded Demand Partners: We've integrated 40+ new demand partners, bringing our total to over 200 active bidders.
Intelligent Floor Pricing: Our new machine learning model analyzes historical bid data to set optimal floor prices in real-time.
Results from Beta Testing
- Average revenue increase of 35%
- Page load time improvement of 40%
- Ad viewability rates increased by 18%
- Fill rate improvement of 12%
Availability
The new platform is available immediately for all existing HBDR partners.